Social Media Marketing

Social networking sites such as Facebook and Twitter are playing increasingly important roles in consumers’ online interactions with businesses and brands. Consumers may not take the time to regularly visit a website to check on current specials and events, but they will visit and elect to connect with a business’ Facebook or other social pages. On these sites, consumers only have to connect with the business once to then receive regular updates from that business in their real time newsfeed. In this sense, social media makes communicating with consumers easier than it might otherwise be; you don’t have to wait for consumers to come to you, you can go directly to them, posting updates in a place they are already going without an added advertising expense.

The inclusion of a well-maintained blog creates a more dynamic and engaging website for consumers who do visit your site, and allows for an additional means of connecting with them: via RSS feed. Consumers can subscribe to blog posts, allowing updates to be sent directly to their online RSS reader or email account. Interesting and relevant articles encourage readers to share your site with others, thereby expanding your potential customer base. Linking a blog with Facebook and Twitter can serve as an additional traffic generator to your website, as blog headlines will appear as links in followers’ Facebook and Twitter newsfeeds.

Facebook claims more than 500 million active users, 50% of whom log on to Facebook in any given day. According to their statistics, people spend over 700 billion minutes per month on Facebook, which makes it the ideal place to connect with your customers. But, because the average Facebook user has 130 friends (plus a large number of business and social page “Likes”) and Twitter users are, in total, tweeting an average of 55 million tweets a day, it’s also easy to get lost in the plethora of posts without a strong social media strategy. From blog set up and best practice education to creating a fully optimized presence on Facebook, Twitter, LinkedIn, YouTube, Flickr, Pinterest and more – I want to help you make your social media efforts a success.

Facebook Page Timeline Customization | $150

Optimize your Facebook Page to best represent your brand/identity and engage your fans. Your imagination is the limit on what can be included in your custom tabs; from landing pages with different content depending upon whether or not if the user has already “liked” your page to embedded calendars, videos, or even outside websites, I can add it to your page to drive likes and fan activity. Flat rate includes custom cover photo/graphic and profile image/graphic, and up to three customized tabs (content set up + custom tab image).

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Nantucket Bucket FB
Nantucket Bucket FB
BrotherhoodFB
BrotherhoodFB
elephant heart FB
elephant heart FB
LLLFacebook
LLLFacebook
The Yoga RoomFB
The Yoga RoomFB
CaitlinMarcouxFB
CaitlinMarcouxFB

Social Media Strategy Development | $250 and up

My goal is to help you initiate and sustain engaging online conversations with your target demographic, and to build a foundation not only for your greater online visibility, but also for richer social dialogue that’s guaranteed to make a direct impact on your bottom line. We will discuss, via Skype, your business and goals; then I will create a detailed plan for social media and blog optimization which can be maintained by you or by me (see below). Plans will include specific ideas for online marketing and ways of tracking results/measuring success.

Social Media Management | $25 hourly

Don’t have time to keep up with Facebook, Twitter, and other social media sites? Having trouble finding the right words for your blog? For a reasonable hourly rate, I am available to implement your existing social media strategy. Depending upon your needs, work may include (but is not limited to):

  • Blog Content Posting
  • Blog Content Generation
  • Facebook Status Updates
  • Facebook Promotions
  • Facebook Event Management
  • Twitter Tweets
  • Email Newsletter List Management
  • Email Newsletter Creation and Sending
  • Flickr Photoposts
  • Flickr Group Moderation
  • Pins on Pinterest
  • Relevant Link Sharing
  • Comment Moderation and Response
  • Forum Moderation
  • Google Plus Management
  • Yelp & Relevant Review Site Monitoring

Social media and blog maintenance plans are offered in 90 day, 6 month, and 1 year increments and have a one hour minimum per week (4 hours per month minimum), billed monthly.

Detailed Tracking & Reporting | $25 hourly

Google Analytics, Facebook Insights, Feedburner, Pinterest pin rates, email opens and click-throughs…need help making sense of all the data? Want to see all the results of your online efforts in one detailed, easy to understand monthly or weekly report? For a reasonable hourly rate, I will track and monitor all of your online efforts, and email you regular detailed reports. Reports will include both spreadsheets and graphs/charts, and may include current time-frame as well as year-to-date and previous year(s) comparisons. Reports are customized to your individual needs.

To get started, email me now.